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Rochester, New York

Web design for Rochester businesses, from someone who's from here.

I grew up in Rochester and built this business here. Most of my clients are still in the area: contractors, lawn care, trades and local service businesses across Monroe and Wayne County.

5.0 on GoogleUsually replies within an hourWorking with clients nationwide

Local SEO

For a local business, the map pack is the whole game

When someone in Webster searches "bathroom remodel near me", they see three businesses in a map before they see a single regular search result. Most of them never scroll past it.

Getting into those three slots comes down to your Google Business Profile being complete and accurate, your website backing it up with matching details and genuinely local content, and a steady trickle of real reviews. None of it is mysterious — it's just rarely done properly.

Every site I build for a local business ships with the first two handled, and I'll show you a system for the third that doesn't feel like begging.

Towns I work in

  • Rochester
  • Penfield
  • Brighton
  • Webster
  • Fairport
  • Pittsford
  • Greece
  • Irondequoit
  • Victor
  • Macedon
  • Marion
  • Wayne County

Not on the list? It almost certainly doesn't matter — the work is remote either way. Ask.

5.0 on Google

From verified client reviews

Rochester-born

Grew up here, started here

Local SEO included

Profile and schema set up at launch

Local clients

Businesses down the road from you

Not stock examples. Real businesses in the Rochester area whose sites you can go and look at right now.

Buchholz Built LLC website homepage — Interior renovations & remodeling

Interior renovations & remodeling · Macedon, NY

He already had the attention. He had nowhere to send it

Kiel does careful, detail-heavy remodeling work and it had earned him a lot of views on Facebook and a steady stream of referrals. What he didn't have was anywhere for that attention to land.

What I did

  • Built around the three jobs people search for: bathrooms, kitchens, interiors
  • Phone number and free-estimate button on every screen
  • A gallery that lets the work sell itself
  • Local SEO for Macedon and Wayne County
Leads through the form in the first month
5Leads through the form in the first month
“Jackson at Upstate Digital [now Moretti Marketing] did a fantastic job making a website for my company. He is very detail oriented and aims to make your vision a reality.”
— Kiel Buchholz, Buchholz Built LLC
Visit Buchholz Built LLC
Family Mowers Lawncare website homepage — Lawn care & landscaping

Lawn care & landscaping · Marion, NY

A Google profile full of spam and nowhere to send real customers

Family Mowers came to me because his Google Business Profile was getting spammed and he had nowhere to point an actual customer. He wanted something simple and affordable from someone local. We built a landing page with his services and photos on it, somewhere he could send people, and the calls through Google went up.

What I did

  • Led with the star rating and real review count
  • One-tap calling, because these inquiries happen from a phone
  • Services named the way customers say them: mowing, cleanup, seasonal, mulching
  • Said plainly that they take emergency calls and travel
Visit Family Mowers Lawncare

Reviews

What Rochester-area clients say

5.0on Google
Jackson completely went above and beyond. He rebuilt an incredible website for me overnight, improved the current site, and even added extra features at no extra charge. His pricing is very reasonable and it's clear he is ambitious and full of great ideas. Jackson will forever be my web designer — easy 5 stars.

Valle Plumbing

Verified Google review

Jackson at Upstate Digital [now Moretti Marketing] did a fantastic job making a website for my company. He is very detail oriented and aims to make your vision a reality. He has great suggestions and does fantastic work. I highly recommend Upstate Digital.

Kiel Buchholz

Verified Google review

Jackson built a website and software for our golf course business and everything turned out better than we could have ever imagined. I highly recommend using him and his company, they are very professional and do incredible work.

Linxtimes

Verified Google review

FAQ

Rochester questions

Are you still working with Rochester businesses after moving to Florida?

Yes, most of my clients are still up there and that isn't changing. This has always been remote work. I was doing calls and revisions over video with clients ten minutes down the road. I'm back in Rochester regularly if you'd rather meet in person.

How do I get my business into the Google map pack?

It comes down to your Google profile being completely filled out, your website matching it exactly on name, address and phone, and a steady flow of real reviews. Most businesses have one of those. I'll handle the first two and show you how to keep the reviews coming.

How do I get more Google reviews for my business?

Ask every happy customer the day the job is done, not a week later, and make it one tap. A short link sent by text beats anything printed. Don't offer anything in return, it breaks Google's rules and can cost you the profile. A steady trickle counts for more than a burst.

How much does a website cost in Rochester, NY?

Same as anywhere. I don't quote by zip code. What changes the number is how many pages you need and whether your photos and copy are ready. Get me on the phone and you'll have a real price by the end of it.

Do you understand the Rochester market?

I grew up there. I know the difference between selling to a homeowner in Pittsford and one in Greece, I know which trades are saturated, and I know half your competitors are running sites built in 2014. That matters when you're deciding what goes on a page.

Which towns do you cover?

I've built sites across Rochester and the surrounding towns, Rochester, Penfield, Brighton, Webster, Fairport, Pittsford, Greece, Irondequoit and out into Wayne County. If you're in the region, you're covered.

Losing jobs to businesses ranking above you?

Tell me what you do and where you're losing them. Usually a reply within the hour.